DoDI 1304.35 军事营销.pdf

DOD INSTRUCTION 1304.35 MILITARY MARKETING Originating Component:Office of the Under Secretary of Defense for Personnel and Readiness Effective:November 1,2017 Change 1 Effective:June 25,2020 Releasability:Cleared for public release.Available on the Directives Division Website at https:/www.esd.whs.mil/DD/.Approved by:A.M.Kurta,Performing the Duties of the Under Secretary of Defense for Personnel and Readiness Change 1 Approved By:Matthew P.Donovan,Under Secretary of Defense for Personnel and Readiness Purpose:In accordance with the authority in DoD Directive 5124.02,this issuance:Establishes policy and assigns responsibilities for oversight and implementation of DoD recruitment marketing engagement,event contracts,or task orders.Implements a formal process to:o Facilitate a more effective use of marketing and advertising resources.o Address inefficiencies.o Ensure information sharing among the Military Services.o Eliminate duplication efforts,overlap,and fragmentation that may result from the absence of coordination among the Military Services.Sets minimum criterion for metrics or other measurable deliverables by which each Military Department and Military Service can evaluate re